Tally brand house Paris

We were asked to create a brand house, for Tally Weijl. The idea behind it was to create a universe where young women could experience being a princess in Paris. In the house there were to be various workshops which were realized for fashion. The women were to live at the palace which was located close to Art de triump, the target group was women from 18 – 23 years and were headhunted in Tally Weijl shops, in addition to learning a little about fashion, they had to answer questions from Tally customers daily for a few hours regarding Tally mode