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Lindstrom Company is a old partner who is making Branding for big Companys and they want a special bag here I was creating a bag with hidden messages, so when you use a yellow pen you can highligt the message you want to show :)...

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We were tasked with creating a campaign for BT Danish newspaper sponsorship for the Tour de France. during the meeting the campaign was born. An outdoor campaign that followed tours, everyday, we changed the message and the position of the bike...