THE ART OF MINIMALISM19 / 11 / 17 Ever since the first mechanical clocks were made in the 1200s, they have consisted of a face and two hands. Until Steen Georg Christensen and Erling Andersen set out to challenge the traditional understanding of a mechanical watch. The year is 1984. Steen Georg Christensen has just acquired his father’s watch factory busy producing watches for great Danish designers such as Arne Jacobsen, Henning Koppel and Erik Magnussen. Despite the bustle, Steen and his partner Erling had a mission: to design a watch that challenged traditional thinking. The watch should be as minimalistic as possible and only consist of a dial and one hand.
WHEN TIME IS NOT AN OBJECTThe result is PICTO®. PICTO® means picture, and the name is extremely well chosen for the watch. With its minimalist, clean graphics PICTO® manages to provide a picture of time like no other watch. Actually PICTO® is the world’s first wristwatch that displays the time as a pictogram – or an icon of the time in perpetual motion.
Copenhagen Watch Group A/S was founded in October 2014 as a spin-off to Rosendahl Design Group A/S whom priorly were brand owners on Arne Jacobsen Watches and PICTO®.
We are situated at Kronborg Castle and surrounded by Danish history in one of Denmark’s most picturesque office spaces. If you wish to know more about us and what we have to offer, please do not hesitate to get in touch.