85% of consumer decisions are non-conscious. That is why the right branding and storytelling, carries the product/company, and thereby more immaterial parameters such as experience, confidence, engagement, and sympathy which sell the product. Strong brands are not created intuitively but through a determined and consequent focus. There is clearly a connection between strong brand relations and profits. Kaarsberg.com has been working with some of the strongest brands in Europe. We are a network agency, that gives you the opportunity to get the right competencies for your branding/communications process. We cover everything from workshops, branding, storytelling, product development, film, identity, to websites.
The Danish and internationally renowned architect Arne Jacobsen mastered completely designed to the fullest. All disciplines included in the creation of the major projects from architecture to interiors, furniture design and graphics. The whole was visible in the detail, as the detail of the whole. Arne Jacobsen's architecture and design caused a stir everywhere. The magic is that it is still the case. Good design is characterized by fascinated over time. The watches have now been recreated entirely faithful to Arne Jacobsen's original drawings.
To rebrand Arne Jacobsen watches, and create the corrected storytelling about clocks
Arne Jacobsen is a renowned Danish architect known in most of the world, among other things to have created the furniture swan and egg, why was the basic idea to focus on his skills to design and create the Scandinavian angle of this
By using this design legacy as a backdrop for the products it was possible to tell the proper storytelling without words
In a small workshop we will grasp the values of the company or the product, along with the employee.
The workshop takes about 8 hours
Development of logo and graphic design, inkusiv meetings and artwork
Meetings, flowcharts and 3 different designs, Brief to the Coder
Development of Packaging design, inkusiv meetings and artwork
Emotional values come from within
A strong brand is built through consistent focus on the company's DNA. The emotional value is the relationship between product strategy and especially your employees who are "your brand" every single day. Your employees are the strongest ambassadors, you can imagine and proud employees makes a huge difference to the company's branding.
Proud employees can move market share
Kaarsberg helps businesses find and strengthen the emotional value by involving management and employees in a process in which DNA and storrytelling the foundation for development and innovation. The process starts with interviews with customers after that a workshop where we jointly with management have discussed the topics to be developed on.
I graduated in 1976 as Art Director and has for several years worked as a creative director for international agencies and Toyota Europe in Brussels and the fashion house: TALLY WEiJL in Paris. This has provided me with a deep knowledge of international communication. In recent years I have been self-employed and has worked in close partnership with Martin Lindstrom. I have among other worked with LEGO, B&O, Coloplast, Dandomain & Newline.
Steen is strategic planner, keynote speaker and author to the brand management book ‘The Impression Account’ (In Danish: ‘Oplevelsesregnskabet’).
Branding, communication, story telling and cultural anchoring are the core of Bosebjerg Insight. During 2 decades Steen has helped Danish and international companies understand their markeds and given them guidelines to navigate through the respective target group’s believes and attitudes. Good communication demands, that we have something meaningful to say.
I help businesses find the core and tell a good story. Good stories are authentic and have great impact if it is told, so it makes sense. Both for those who read and those who live with it daily.
My passion has become more green over the years, and I’m concerned with how to motivate people to act in a good position. All movement starts from within, and whether we act as consumers, employees or managers, we can push boundaries and develop new opportunities.
Ole is a brilliant creative director within all areas of creative marketing and B2C communication.
Ole is a real problem solver and always find the right solution for a given problem/opportunity.
Design is where science and art break even
Do not hesitate to contact us for an informal meeting.